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New product introduction and launches

Good products deserve good launches.

New products, variants and customers brought to market on time, at the right cost and quality.

Why it matters

A great design only pays off when it reaches volume on time, at the right cost and quality.

We help you bring new products and variants from design to stable production. That means a launch process that fits your size, designs that are easy to make, suppliers who are ready on time, and a ramp-up that goes to plan. It also means getting ready for new markets, with the customers and quality requirements that come with them.

  • Right-sized launch process and gate reviews
  • Design for manufacture and assembly
  • Supplier readiness for launch
  • New customer and market requirements
Sound familiar?

Signs we could help.

  • Launches keep slipping and costs overrun
  • Designs look good but are hard to make at volume
  • Suppliers are not ready when you need them
  • There is no clear launch process, or it is too heavy for your size
  • You are moving into a new market with new customer requirements

Not sure where to start? 15 short questions show which area to look at first.

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What we help with

Where we work with your team.

01

Launch process & gate reviews

A clear, right-sized process from concept to series production, with gates that help decisions instead of slowing them down.

What we do with you

  • Design or simplify your launch process and gate criteria
  • Set up readiness reviews that look at the real risks
  • Coach teams through the first launches

What you keep

  • Launch process and gate checklists
  • Readiness review templates

AI ANGLELaunch-risk tracking that shows slipping actions and supplier gaps before a gate.

02

Design for manufacture & assembly

Making products easier and cheaper to make, while the design can still change.

What we do with you

  • Run manufacturability reviews with design and production
  • Check tolerances, materials and assembly steps
  • Agree changes early, when they are cheap

What you keep

  • Review findings with agreed actions
  • Design guidelines for your products
03

Moving into new markets

For suppliers entering new markets, such as rail, energy, industrial equipment, or high-tech equipment and electronics: industrializing new products and meeting new customer requirements.

What we do with you

  • Understand what the new customers expect in quality and documentation
  • Adapt your launch and approval process to fit
  • Prepare production and suppliers for the first orders

What you keep

  • Requirements gap list with actions
  • Launch plan for the first new-market products
How we work

Clear steps, and you decide at each one.

  1. Look

    Diagnose

    We review your launch plans, designs and suppliers and give you an honest view of the risks.

  2. Act

    Improve

    We work with your launch team through gates, validation and ramp-up until production is stable.

  3. Keep

    Make it last

    Your team keeps the launch process, checklists and templates for the next product.

The easiest way to start: Launch readiness check →

Talk to us about new product introduction and launches.

Write to [email protected] with a few lines about your plant. We reply personally to every message.

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Scorecard

Where is your business losing money: purchasing, launches or deliveries?

15 short questions. Free and confidential: your answers stay in your browser.

Take the free Scorecard
Take the free Scorecard